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Support from Save Ianto Jones

I have received an e-mail from Helen who is one of the organisers of the Save Ianto Jones Campaign that helped raise over £12,000 for Children in Need. They are looking to help out publicising and fundraising for Casimir Effect. We thought long and hard about this as to coordinate any outside marketing efforts so they won’t take up our time. Because of this we will develop some info pack for people to use for different media.

Casimir Productions aim to promote the film and find new and interesting ways to raise funds, while also co-ordinating well planed publicity.  We hope that the people can independently come up with ideas to raise funds. We will compile info pack and make them available to anyone who wants to help.

The main reason for such coordination is that in the media industry people get bombarded everyday with spam and news stories from every angle, much of which gets ignored. So a well planned info pack and showing of support can have a greater impact especially if it is worked in with a strong viral marketing campaign. Also marketing needs to be clever just as much as it needs to be widespread, flyer and poster gangs in festival towns a few weeks before can create an immense buzz ready for the first day of the festival.

What we are doing here is in many ways the new wave of film development and marketing, it has worked with Snakes on a Plane and films by Nick Love. Taking it a step further and finding new ways for fan who support a film to let the world know about their passion and the passion of everyone involved is pushing the boundaries.

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Posted in Budget, Events, Festivals, Fund Raising, Publicity & Marketing on December 16th, 2009 by Gabriel Strange | | 1 Comment »

 

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