Now everything seems to be picking up in pace we need to generate more awareness for Casimir Effect which is where you come in. With our limited budget we cannot afford massive advertising expenditure so we do as much as we can with what we have and hope that you can help.
Talk to People
This is by far the easiest and cheapest form of promotion; I do it a lot, sometimes I feel as though I have not more to say about my life other than Casimir Effect. You don’t need to go Verbal Diarrhoea lengths to help, but if you have any friends who like sci-fi or like a romance with a twist then let them know and send them a link. This is great for forums, Twitter, Facebook and any other place where you talk to people with similar interests. Also as we have Gareth and Neil if you know any Gareth fans or Matrix fans that’s another angle you can use on the people you know.
Banner and Website Promotions
We have provided a selection of icons and banners for you to use, these can be found on the Viral Marketing section. Please feel free to use them on your websites blog and whatever you can squeeze them on to. Like taking to people this is a cheap way to help out and get the word spread.
Social Networks
Many people use Facebook, Myspace, twitter and countless other way to connect with the rest of the world. We try to keep our main site as up-to-date as possible, and keep Myspace and Facebook topped up when we can. However if you see something of interests on one of Casimir Effects site pages, tweet it blog it or do whatever you can to get it out there. Re-Tweeting our Twitter posts is a fantastic way to expand our network of friends.
Tombstones
At the top of each blog update there are a number of popup tombstones each for a different way to spread the word about an update. There is everything from Facebook status updates, through Twitter updates and Diggs. If you can click on one or two of these which suite your style then it will help us spread the word
Internet Campaigns
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We have already started a Twibbon campaign for any twitter user out there. This puts a little icon on your Twitter avatar to show your support for Casimir Effect. This is a good way to gauge how far our influence has spread through Twitter. I think the same Twibbon can be used on Facebook and Myspace. It could also be used as a conversation starter. We are also looking at other forms on internet campaigns if you have any ideas or can set one up let us know. |
Flyers
This is one of the elements of promotion that will cost something but can bring a whole new audience to Casimir Effect. In our Viral Marketing section we have flyers to download. These as simple flyers can be cheaply copied please don’t spend massive amounts of your own money printing stunning colour versions, just a print and cheap B&W photocopy is all it needs. Then cut them up and spread them around at gigs, college, university, work, conventions, events, festivals, well anywhere you think you can get away with dropping some flyers. If you work in a shop you could pop them in people’s bags when packing them or in packages if you sell stuff online.
Fan Fiction
It’s probably too early for people to look at writing fan-fic, but to let you know we love the stuff. The only thing we ask is that if you do write some you put that it is Copyright Casimir Productions as it is our world and characters. Hey we may even put some of the best stories up on the site, we will try to link to them if we can. We aren’t opposed to NC-17 slash-fiction, at the end of the day it’s a bit of adult fun; however we cannot link to NC-17 Slash-Fiction is as Casimir Effect is aimed at a general audience where such stories may be considered inappropriate.
Funding Update
We are 40% of the way to our first Funding goal, thank you to everyone who has helped. Our first midpoint is coming up we might be £150 sort of this if everything keep going as it is. It just means that little bit extra needs to be found over Christmas. Other than that it’s fantastic that so many of you want to help.
FOR IMMEDIATE RELEASE:
MATRIX RELOADED TWIN JOINS CASIMIR EFFECT
Neil Rayment has signed to play Cromwell Jackson.
Casimir Productions is proud to announce the latest addition to its cast list, Neil Rayment (Matrix Reloaded, A bit of Tom Jones?). Neil founded Advanced Jewel Craft, and since its launch Neil has gone from strength to strength, establishing himself as an eminent figure in British Jewellery design. Double award winner of Goldsmiths Craftsmanship and design Awards in 2007, and winner at the Kayman Awards 2008.
Neil now joins Gareth David-Lloyd (Torchwood, Girl Number 9), Zoe Mills and John Jenner (Doctor Who, Torchwood) in Casimir Effect. Now all the main characters have been cast the team is now moving onto the next stages of pre production.
As mentioned by Gareth at this year’s Dragon*Con in Atlanta 2009, the aim is to make Casimir Effect as a proof of concept piece, that will garner interest to re-develop the story into a bigger production. The plan for Casimir Effect is to develop a thirteen part TV series, based around the lives of each character and their history and future, and how they became to be the way they are in the film.
Fundraising is on track Casmir Productions is set to hit their funding goals thanks to donations, auctions and sponsorship. The Big Sleep in Cardiff, has agreed to help support Casimir Effect in any way they can. The team are happy with this and have said that this will give them an opportunity to work with and help promote local business as well actors and crew from the south Wales area.
Due to the extent of the Casimir Effect production and the final objectives, the producer and director have decided to leave the university and develop this film as a wholly independent production. Casimir Productions has said this will open up a lot of doors for the film that can help the production become what they want it to be.
Casimir Effect: Is a high concept and ambitions film developed as an independent low-to-no budget production. A story of unrequited love set on the backdrop of a temporal paradox. The film will be developed with the assistance of Skillset Screen Academy Wales.
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Added: 14/11/2009
Downloads: 95
MATRIX RELOADED TWIN JOINS CASIMIR EFFECT: Neil Rayment has signed to play Cromwell Jackson.
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Posted in Press Release, Publicity & Marketing on November 14th, 2009 by Gabriel Strange | | Comments Off
It has been a busy few weeks, we have been gathering our Heads of Department and have most of them in place. Over the next few weeks we will be finalising them all and starting to put the ground work together for the latter stages of pre-production. The big news today is that we have cast an actor for our final main character, Cromwell Jackson. Neil Rayment (Matrix Reloaded) has signed to play the part of the antagonist. Neil is looking forward to getting into the shoes of the character and working with the rest of the cast and crew. We will get a press release out in the next few days. It’s a bit naughty of me announcing it here first, but a lot of visitors to this site have helped us get to where we are and I think they deserve some exciting news.
We have our first sponsor in John Malkovich’s ‘Big Sleep Hotel,’ who are providing us with meeting space and rehearsal facilities, as well of discount codes for our fundraiser and other events. We might also be filming in the penthouse or executive suite of the hotel, see the pictures in the gallery below of some of the rooms we may be using.
We have also started our Viral Marketing page, with web banners and simple flyers for anyone who wants to help out promoting the film. If you do have a chance to hit a festival or convention with flyers drop us an e-mail or message and we will make sure we thank you in the credits.
We are also looking at a number of online teasers/news reports to film and get out on the net, to establish some of the events surrounding Casimir Effect’s story.
Also a big thank you to everyone who has sent us donations and bid on our auctions we wouldn’t be able to make this film without your generous help.
Well the fundraising is going well, thanks to all of you who are bidding, and spreading the word. Were over 20% of the way to our first goal, and hopefully we can hit that target. Next week were starting to dig in to funding from various film governing bodies to see if they are willing to help out. Were also hoping that some of you can dig a bit deeper and donate a few pounds here and there you could even ask your friends to chip in some change at the end of the week or something. Every penny helps.
First Budget Goal
£1,604.31 GBP / £5,000 GBP
31st December 2009
Second Budget Goal
£1,604.31 GBP / £10,000 GBP
15th March 2010